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ERA Café
A meeting place for creative expression.
A meeting place for creative expression.
Cafés were an important social hub for artistic, philosophical and literary movements during La Belle Époque; a prosperous and innovative era of European history. ERA Café honours the importance of cafes as a social space for creatives to meet and share ideas. ERA is located in the Distillery District, Toronto's premier arts and culture neighbourhood. ERA Café is a perfect place to meet before a day of cultural exploration. "ERA" seeks to serve the affluent tourism market, which currently lacks luxury coffee shops in the area. The café serves a secondary function as a gallery, with artwork to enjoy, discuss and purchase. At night, the café serves as a community space for exclusive arts-based events and private functions.
A repeatable geometric pattern was developed for this project. The background pattern on the website is repeated in the packaging in a clean, organized manner and, again, more loosely in the post for ERA@Night. Re-using the pattern and colour scheme established a cohesive and recognizable brand identity for ERA Cafe, while catering to different audiences. This approach ensures brand consistency and enables a diverse range of experiences, reflecting the versatile nature of ERA Cafe and its ability to appeal to different audiences.
![](https://cdn.myportfolio.com/c2cd515f-a9a3-45ed-95d9-94c79d1e80e3/c6f9e831-ca4c-455b-a1b4-b4535d63e157_rw_1920.jpg?h=7712445ed1ba1b252e56c69e922dd0e6)
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![](https://cdn.myportfolio.com/c2cd515f-a9a3-45ed-95d9-94c79d1e80e3/b5f1ac21-28c8-45b7-9ee0-f0dba79b78ab_rw_1920.jpg?h=3518cf2462dbe0528090fcd2e4d11798)
![](https://cdn.myportfolio.com/c2cd515f-a9a3-45ed-95d9-94c79d1e80e3/f3fcf95d-24ae-42ce-9882-53e625b75d11_rw_1920.jpg?h=12eddfa72e98b5188eba7e733116d9c5)
![](https://cdn.myportfolio.com/c2cd515f-a9a3-45ed-95d9-94c79d1e80e3/2371b5f0-2a9e-4b84-bba3-b4e028516ced_rw_1920.jpg?h=3111e08e1f4c0f165cd271dc77362504)
![](https://cdn.myportfolio.com/c2cd515f-a9a3-45ed-95d9-94c79d1e80e3/b749aebf-b21b-424a-b663-63f15841d24a_rw_3840.jpg?h=fe3cd9f3dbeada50edc2557700265847)
![](https://cdn.myportfolio.com/c2cd515f-a9a3-45ed-95d9-94c79d1e80e3/f1f1138a-423a-4c16-92e9-64ea3f742ce2_rw_3840.jpg?h=357c1e152f25be9153610a0ec8544cdb)
![](https://cdn.myportfolio.com/c2cd515f-a9a3-45ed-95d9-94c79d1e80e3/855a0324-e016-4b91-afef-ad8e541abef6_rw_1920.jpg?h=dc882c27cf5014336e8e98ea093df38c)
Project Credits:
Designer: Jennifer Sutherland
Client: Centennial College, Web Design
Photography: Inga Seliverstova, Yaroslav Shuraev, Sebastian Schuppik, Rick Barrett, Prchi Palwe, Jakub Dziubak, John Arano, Michael Discenza, Nathan Dumlao, Tony L, ideadad, Tyler Nix, Mikhail Nilov, Cottonbrostudio, Ketut Subiyanto
Mockups: Freepik.com